The behavioural and emotional aspects that make up the decision, purchasing, and loyalty journeys of consumers are what define customer experience (CX). CX is a necessary component of the overall business experience (BX), which is vital to the success and growth of a company. However, it is key to note that the business experience is different today. Our new reality is one of dispersion, yet if managed correctly, can allow companies to thrive in a new environment. Although there is no specific clarity on what the "office" is today, a house, a building or a coffee shop, employers must find a way to channel the right energy to ensure that this new dynamic of work is not worse or superior, but unique and stimulating. Emphasizing the value of mobilization, addressing the value of human connection and a sense of belonging, and prioritizing the new needs of the customer experience can fuel and feed performance, taking the business experience to a whole new level. Proactive firms, like Whole Foods, have already taken advantage of this new opportunity. Let’s put #CXmeetsBX on the agenda. We can surely help you with that!