• Business Innovation Thinking Applied
  to Marketing Communications

  There is no such thing as business as usual, anymore. It’s time
  to not only think differently but to act differently. Enzyme transforms
  your goals into meaningful brand opportunities with effervescent
  market appeal.

• Food Innovation & Insight

  Understand and influence consumer behaviour through innovative and relevant marketing.

• Marketing Communication

  Creative that touches, content that nourishes.

• Design
  & Visual Expression

  Bringing brands to life.

• Social Change
  & Sustainability

  Because everything and everyone is interrelated.

Articles related toFood Innovation & Insight

• April 12

  Has sushi become a commodity?

  When I was 17 years old, I worked for a small sushi chain. I never made the sushi, I never touched the rice, fish, nori, or any other ingredients. I served it from a fridge behind a counter. (…)

  
• February 21

  The Habit of Responsible Eating

  Cigarette warnings remind us of the harm smoking causes, and liquor ads remind us to drink responsibly. Something we rarely see in food ads are the words “eat responsibly”. (…)

  
• January 23

  The Orange Juice Conundrum: Everything You Need to Know About What’s Happening With Your O.J.

  Last week it was revealed that traces of a fungicide, called carbendazim, was found in orange juice products produced in the United States. (…)