Articles from: Mathieu Rouy

Enzyme and XTC North America Conference

Enzyme and XTC North America Presents: 2011, A Year in Review, and the Top Trends for 2012

Yesterday, one of the year’s must-attend events in the food world took place, as Enzyme and XTC North America jointly presented their yearly insights on (…)

FoodInCanada

A Brand New World

Louis Giguère makes the point in the last Food in Canada magazine issue that the imperatives of sustainable development, brand experience, (…)

MCdo

Basic instinct

There was an interesting article published on August 8, 2011 by Joshua Gowin in Psychology Today. The article was titled “7 Things McDonald’s Knows About Your Brain”. (…)

Unisom

Unisom, how to be creative in a very conservative industry

Unisom is a sleeping aid, property of Paladin Labs Inc.  Part of a low key/visibility product category with several players with no real product differentiation, (…)

Auralgan

A website for Auralgan

Auralgan is a medicine called an otic analgesic. For more than 40 years, it has been used by family members of all ages to help relieve painful earaches quickly and effectively. (…)

profit_for_the_planet

Profit for the Planet – Mission Accomplished!

Enzyme has been working with Danone on its organic yogurt brand Stonyfield for more than four years now, and we are proud of the many (…)