IGOR GETS AUDIO-ENHANCED BUS SHELTERS FOR ITS FIRST CAMPAIGN IN T.O.

This is a first in Canada. Bus shelters with motion detectors that trigger sounds – in this case, jungle sounds ! – as soon as you set foot inside. That’s one of the features of a massive billboard/bus shelter campaign we’ve launched this week in Toronto for Igor snack cakes, for our client Saputo Bakery. The objective of this campaign is quite simple: get all Torontonians to see Igor the Gorilla wherever they go in town!